Blog

Aug 03, 2025

On National Sisters Day, we’re celebrating a special bond that goes beyond family—partnership. After successful careers in larger organizations, my sister Pam and I chose to work together at KMA. With different strengths and a shared vision, we’ve built a trusting, productive, and laughter-filled collaboration. Grateful for both the journey and the teammate.

Jul 14, 2025

"OK is NOT OK" reminds us that in marketing, business, and communication, settling for average means getting ignored. In this week’s Marketing Minute, Kathleen McEntee shares how to break free from mediocrity, use tools like AI to enhance—not replace—your strengths, and deliver standout value by shifting your mindset.

May 26, 2025

As we celebrate the start of summer, Memorial Day reminds us to honor the brave men and women who gave their lives in service. Their sacrifice is the foundation of our freedom, and their legacy lives on every day.

Apr 10, 2025

Professionalism matters in every client interaction. Two vendor experiences highlighted key lessons: always come prepared, respect the client’s time, and show up ready. While life happens, maintaining professionalism builds trust and credibility. Small details make a big impact. #Professionalism #ClientExperience #SalesTips #BusinessEtiquette

Mar 14, 2025

During Women’s History Month, CPW-IE celebrated women’s impact and achievements by hosting Bailey Van Tassel, author of Kitchen Garden Living. She shared insights on her writing journey, publishing experience, and book promotion.

Feb 28, 2025

In marketing and business, first impressions are crucial. Whether online, in a meeting, or at an event, your brand's initial impact shapes how others perceive you.

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.

Feb 01, 2025

Executive Presence has evolved over time, but its core remains the same. Strong leaders must demonstrate gravitas, effective communication, and a professional appearance to inspire and influence others. Much like a strong marketing strategy, Executive Presence is about consistency, clarity, and making a lasting impact.

Jan 22, 2025

This piece emphasizes the importance of a strong online presence in today’s digital landscape. It covers key elements like your website, social media, and local listings, highlighting how visibility online is crucial for attracting and connecting with customers. The message stresses that without a strong online presence, your business risks being overlooked, and offers tips for becoming the go-to choice in your market.