Blog

Mar 14, 2025

During Women’s History Month, CPW-IE celebrated women’s impact and achievements by hosting Bailey Van Tassel, author of Kitchen Garden Living. She shared insights on her writing journey, publishing experience, and book promotion.

Feb 28, 2025

In marketing and business, first impressions are crucial. Whether online, in a meeting, or at an event, your brand's initial impact shapes how others perceive you.

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.

Feb 01, 2025

Executive Presence has evolved over time, but its core remains the same. Strong leaders must demonstrate gravitas, effective communication, and a professional appearance to inspire and influence others. Much like a strong marketing strategy, Executive Presence is about consistency, clarity, and making a lasting impact.

Jan 22, 2025

This piece emphasizes the importance of a strong online presence in today’s digital landscape. It covers key elements like your website, social media, and local listings, highlighting how visibility online is crucial for attracting and connecting with customers. The message stresses that without a strong online presence, your business risks being overlooked, and offers tips for becoming the go-to choice in your market.

Jan 08, 2025

This piece highlights the importance of effective communication, emphasizing that it's not just about the words used but also the tone and respect conveyed. It explores key aspects of communication etiquette, such as prompt email responses and maintaining polite, professional language. The message underscores how small adjustments in communication habits can significantly influence one's professionalism and relationships.

Nov 24, 2024

Slowing down beats the hustle—rushing often sacrifices quality. Like the tortoise in the classic tale, taking your time fosters creativity, focus, and better results.

Oct 09, 2024

Corporate jargon frustrates employees and weakens communication, especially during challenging times. Using direct, plain language builds trust and fosters clearer, more effective communication.

Sep 18, 2024

Saying "no" protects your time and priorities. Instead of direct refusal, say "yes" to what aligns with your goals, setting boundaries while staying positive.