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January 2024

2024: The Year Social Media Gets a Makeover!

Amidst crowded social feeds, it's time to infuse humor and insights into your content. Humor boosts memory retention, while visuals engage faster than text. Our strategy combines the wit of comedians with scholarly wisdom. Embrace humor with light-hearted content, share intriguing facts, and create a community that’s both entertaining and enlightening. Transform your feed into a hub of laughter and learning. Ready to make the change?

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January 2024

Elevate Your Presentation Game in 2024

Gone are the days of meandering presentations and lackluster visuals. This year, it's all about stepping up your game.

1️⃣ Confidence is Your Foundation: Stand proud, make eye contact and let your belief in your message be contagious. Your audience's confidence in you starts with your confidence in yourself.
2️⃣ Unlock the Power of Storytelling: Turn your presentation into an engaging story. Connect with your audience through narratives that are memorable, relatable, and captivating.
3️⃣ Interactive, Not Monotonous: Shift from a one-way lecture to a two-way conversation. Involve your audience with questions, interactive elements and lively discussions.
4️⃣ Visuals That Captivate: Ditch the cluttered slides. Opt for clear, visually striking graphics that complement your words and keep your audience hooked.
5️⃣ Relentless Practice: The key to mastering presentations? Practice. Rehearse until your delivery feels natural, boosting your confidence to own the room.

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January 2024

Get To Know Your Customers Day

Today's GetToKnowYourCustomersDay emphasizes the core of marketing: understanding customers. In a dynamic digital era, connecting and grasping customer needs evolves with social media shifts. Despite changing tactics, the goal persists: meeting customer needs through strategies like social listening and personalized interactions. How do you tune into your customers' voices daily? Share your insights!

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January 2024

Merriam-Webster announces its Word of the Year

Merriam-Webster's 2023 Word of the Year is "authentic," reflecting a widespread desire for genuineness across various aspects of life. The word's popularity surge stems from discussions on AI, celebrity culture, personal identity, and social media's impact. In today's world, where branding and public perception are heavily scrutinized, authenticity has become a coveted trait for brands, influencers, and celebrities. What are your thoughts on "authentic" as the word of the year and its influence on societal conversations and expectations?

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January 2024

Strategic Planning Equals Real Results

Strategic planning is emphasized as crucial for unlocking a business's full potential and achieving real results. It involves understanding the current position, setting achievable goals, and creating a practical strategy to reach them. The focus is on clarity, adaptability, and tangible success. KMA offers assistance with marketing strategy planning.

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January 2024

Pantone’s “Color of the Year” - A Masterclass in Color Psychology

Discover how Pantone's "Color of the Year" sets trends and teaches us about color psychology in branding. The 2024 color, "Peach Fuzz" (PANTONE 13-1023), is a gentle peach tone symbolizing warmth and comfort. This color choice reflects current societal needs for self and communal care. In branding, "Peach Fuzz" conveys a soothing presence, highlighting the powerful impact of color on brand identity and emotional connection.

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May 2023

Glow in the Park in The Living Desert

Sometimes we need sensory overload - a chance to experience the creativity of others - to refresh and reset our minds.

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