Blog

Aug 01, 2025

As a former pharmaceutical regional manager, I remember the shift from typewriters to early computers, marking the start of digital transformation driven by necessity. On #WorldWideWebDay, they highlight how embracing change fuels rapid innovation—from AI to personalized automation.

Jul 20, 2025

Energy changes everything—especially in marketing and communication. In this KMA Marketing Minute, Kathleen McEntee explains why it’s not just about what you say, but how you say it. From tone and pace to presence and delivery, your energy is what makes your message land. Whether you're pitching a client, building your brand, or simply trying to hold attention—energy is the difference-maker.

Jun 09, 2025

Kathleen McEntee highlights how clients not only seek advice but also teach valuable lessons. T

Jun 02, 2025

With decades of marketing experience, I’ve led strategy, executed campaigns, built brands, launched websites and eBooks, and tracked ROI

May 29, 2025

Meeting in person over lunch with a client and friend, LaJoi, reminded the author of the unique value of face-to-face conversations. While they connect often virtually, sitting across the table allowed for deeper discussion, spontaneous idea-sharing, and stronger alignment. The experience highlighted that nothing replaces real, in-person connection.

Apr 18, 2025

A client, previously too busy to focus on marketing, experienced a slowdown in business and sought help. The initial focus on social media rekindled old connections and secured orders. Now, the strategy involves audience growth through simple, personal outreach, like inviting customers via email to follow on social media and join a quarterly newsletter. No complex tactics—just straightforward steps to reconnect and stay relevant, proving that starting with the basics can yield powerful results.

Apr 12, 2025

Organic social media is about building meaningful connections rather than pushing ads. To truly engage your audience, deliver content that offers real value—like industry insights, actionable tips, impactful stories, and highlights of services that solve problems. Treat social media as a conversation, focusing on content that informs and resonates rather than hard sells.

In short, lead with purpose, not promotion.

Apr 10, 2025

Professionalism matters in every client interaction. Two vendor experiences highlighted key lessons: always come prepared, respect the client’s time, and show up ready. While life happens, maintaining professionalism builds trust and credibility. Small details make a big impact. #Professionalism #ClientExperience #SalesTips #BusinessEtiquette

Mar 17, 2025

Happy St. Patrick’s Day!

My great-grandparents came over from Ireland, and while I love all things Irish, I’m American through and through. But let’s be honest—you can still tell I’m Irish. I’m direct, to the point and maybe just a little bit of a leprechaun. ☘️

Today is about roots, heritage and the experiences that shape us.

Sláinte!