Blog

Jun 09, 2025

Kathleen McEntee highlights how clients not only seek advice but also teach valuable lessons. T

Jun 02, 2025

With decades of marketing experience, I’ve led strategy, executed campaigns, built brands, launched websites and eBooks, and tracked ROI

May 29, 2025

Meeting in person over lunch with a client and friend, LaJoi, reminded the author of the unique value of face-to-face conversations. While they connect often virtually, sitting across the table allowed for deeper discussion, spontaneous idea-sharing, and stronger alignment. The experience highlighted that nothing replaces real, in-person connection.

Apr 18, 2025

A client, previously too busy to focus on marketing, experienced a slowdown in business and sought help. The initial focus on social media rekindled old connections and secured orders. Now, the strategy involves audience growth through simple, personal outreach, like inviting customers via email to follow on social media and join a quarterly newsletter. No complex tactics—just straightforward steps to reconnect and stay relevant, proving that starting with the basics can yield powerful results.

Apr 12, 2025

Organic social media is about building meaningful connections rather than pushing ads. To truly engage your audience, deliver content that offers real value—like industry insights, actionable tips, impactful stories, and highlights of services that solve problems. Treat social media as a conversation, focusing on content that informs and resonates rather than hard sells.

In short, lead with purpose, not promotion.

Apr 10, 2025

Professionalism matters in every client interaction. Two vendor experiences highlighted key lessons: always come prepared, respect the client’s time, and show up ready. While life happens, maintaining professionalism builds trust and credibility. Small details make a big impact. #Professionalism #ClientExperience #SalesTips #BusinessEtiquette

Mar 26, 2025

YouTube has revolutionized content consumption over the past 20 years, evolving from a simple video-sharing platform to a global communication powerhouse. Video now dominates marketing, education, and business, making content creation more accessible than ever. As technology advances, the future may bring AI-driven content, interactive videos, or even holographic storytelling. What’s next for video?

Mar 17, 2025

�� Happy St. Patrick’s Day! ��

My great-grandparents came over from Ireland, and while I love all things Irish, I’m American through and through. But let’s be honest—you can still tell I’m Irish. I’m direct, to the point and maybe just a little bit of a leprechaun. ☘️

Today is about roots, heritage and the experiences that shape us.

Sláinte! ��

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.