Blog

Jul 01, 2025

At the year’s midpoint, it’s time to pause and reflect on your goals, progress, and what’s working. A mid-year review isn’t about starting over—it’s about making intentional adjustments. Small, strategic shifts now can lead to big results by year-end.

Jun 25, 2025

Customer service isn’t just a nicety—it’s a growth strategy. In this latest When Smart Business Matters post, discover practical tips to elevate your customer experience, from better listening to effective follow-up. Especially valuable for B2B companies looking to stand out and build lasting client relationships.

#SmartBusiness #CustomerExperience #ClientSuccess

Jun 09, 2025

Kathleen McEntee highlights how clients not only seek advice but also teach valuable lessons. T

May 29, 2025

Meeting in person over lunch with a client and friend, LaJoi, reminded the author of the unique value of face-to-face conversations. While they connect often virtually, sitting across the table allowed for deeper discussion, spontaneous idea-sharing, and stronger alignment. The experience highlighted that nothing replaces real, in-person connection.

Jan 16, 2025

Today is #GetToKnowYourCustomersDay!

Knowing your audience is the cornerstone of effective marketing. While the principle remains timeless, the methods evolve with shifting digital landscapes and social media algorithms.
Whether through social listening tools or personalized interactions, the goal is always the same: to understand and meet your customers' needs.
How are you connecting with your customers today—and every day? Share your insights and strategies!
#CustomerEngagement #MarketingTips #KnowYourAudience

Jan 10, 2025

brown exudes sophistication and earthy refinement, making it versatile across branding and design. Whether paired with minimalist or richly decorative styles, Mocha Mousse creates a strong foundation for creative expression.

What does "Mocha Mousse" inspire in you? For us, it’s a balance of subtlety and strength, offering endless possibilities.

#Pantone #ColoroftheYear2025 #MochaMousse #ColorPsychology #BrandingStrategy

Jan 18, 2024

Get To Know Your Customers Day highlights the importance of understanding customers.