Blog

Aug 26, 2025

National Women’s Equality Day

When I was starting out, I was often the only woman—
In my business classes in college
At my first job selling computers
Even as I climbed the corporate ladder

Yes, it was challenging (a lot of the time). And maybe I was a little oblivious—but I kept going.

Looking back, my biggest mistake was not seeking out mentors. They were there, but I didn’t take advantage of their experience or guidance.

Today, there are so many more opportunities for women—and one of the best changes is that women are actively helping to lift each other up. Call it equality. Call it progress. There are still challenges, but together, we’re stronger.

Here’s to raising each other higher.

Jul 07, 2025

In this #MarketingMinute, Kathleen McEntee emphasizes that in marketing, progress beats perfection. Keep moving forward by testing, adjusting, and maintaining momentum to achieve lasting success.

May 26, 2025

As we celebrate the start of summer, Memorial Day reminds us to honor the brave men and women who gave their lives in service. Their sacrifice is the foundation of our freedom, and their legacy lives on every day.

Mar 22, 2025

Celebrating Women's History Month reminds us that courage is not about avoiding challenges but facing them head-on. True leaders stand firm in the face of adversity, viewing challenges as opportunities for growth.

Feb 28, 2025

In marketing and business, first impressions are crucial. Whether online, in a meeting, or at an event, your brand's initial impact shapes how others perceive you.

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.

Jan 16, 2025

Today is #GetToKnowYourCustomersDay!

Knowing your audience is the cornerstone of effective marketing. While the principle remains timeless, the methods evolve with shifting digital landscapes and social media algorithms.
Whether through social listening tools or personalized interactions, the goal is always the same: to understand and meet your customers' needs.
How are you connecting with your customers today—and every day? Share your insights and strategies!
#CustomerEngagement #MarketingTips #KnowYourAudience

Jan 14, 2025

Word of the Year 2024: Polarization

Merriam-Webster’s Word of the Year, “polarization,” reflects the division of opinions into stark opposites—a defining feature of our times. It’s a reminder of the power of words in shaping opinions, fostering understanding, or deepening divides.

This choice invites us to consider how we communicate—with each other, our audiences, and our communities. By prioritizing thoughtful, inclusive, and clear dialogue, we can bridge divides and create connections.

How do you think polarization is impacting communication today?

#WordoftheYear2024 #MindfulCommunication #ShapingConversations

Dec 30, 2024

Kickstart the new year with a clear, actionable marketing plan. Learn to create a simple, one-page plan focusing on SMART goals to achieve measurable results. Start 2025 with direction and purpose. Keep it simple and effective!