Blog

Jul 18, 2025

📱 Social Media Myth: You Must Be on Every Platform

Not true—and not strategic.

You don’t need to be everywhere. You need to be where your audience is.

Each platform serves a different purpose and attracts a different crowd. Your content, tone, and time are too valuable to waste shouting into empty rooms.

Jul 08, 2025

Making your brand more human means going beyond promotion to share real, relevant content. Awareness events like UV Safety Month are opportunities to connect through shared experiences. By offering timely tips—like sun safety reminders—you show personality, build trust, and make your brand more relatable. It's about perspective, not just products.

Jun 21, 2025

Happy National Selfie Day! 📸 Selfies aren’t just fun—they’re powerful snapshots of connection. Whether with friends or at events, they capture real moments that add authenticity and personality to your story. In marketing, visuals like selfies help bring energy to your brand. Fun fact: the term “selfie” was first used by an Aussie on Flickr in 2004. Here’s to capturing the moments that matter! #SelfieDay #MarketingMoments

Jun 20, 2025

Happy Summer Solstice! As the longest day of the year signals the start of summer, it’s the perfect moment to pause, reflect, and reset. In business and marketing, this season offers a chance to refresh messaging, reconnect with your audience, and plan with renewed creativity. Here's to making the most of the light and energy ahead. 🌞 #SummerSolstice #MarketingRefresh #CreativeEnergy

Apr 17, 2025

Not every social media platform fits every business, and that's perfectly fine. The key is understanding where your audience spends their time. For example, LinkedIn suits B2B companies, while Facebook and Instagram work well for retail or lifestyle brands. Visual content thrives on platforms like Pinterest or TikTok. The critical mistake to avoid? Trying to be everywhere or focusing on platforms you personally prefer, rather than those your customers use. Instead, prioritize the right platforms for your target audience and go where they are. 🎯

Apr 12, 2025

Organic social media is about building meaningful connections rather than pushing ads. To truly engage your audience, deliver content that offers real value—like industry insights, actionable tips, impactful stories, and highlights of services that solve problems. Treat social media as a conversation, focusing on content that informs and resonates rather than hard sells.

In short, lead with purpose, not promotion.

Mar 27, 2025

Success isn’t just about reaching a destination—it’s about the lessons and growth along the way. The author reflects on how 20 years in Corporate America prepared them for entrepreneurship, with each challenge and success shaping their journey.

Mar 20, 2025

Spring brings fresh energy and new beginnings, making it the perfect time to refresh your marketing strategy. Reevaluate your messaging, revamp campaigns, and reignite engagement to align with your goals. Now is the time to breathe new life into your brand and embrace growth opportunities.

Feb 13, 2025

B2B marketing in 2025 demands smarter strategies, not just more effort. Success will hinge on values-driven branding, AI-powered productivity, and first-party data for privacy. Social media will emphasize value over visibility, while retention and relationship marketing will drive long-term growth. Companies that focus on clarity, efficiency, and trust will thrive.