Not every social media platform is right for every business.

Not every social media platform is right for every business.
And that’s okay.

The key is knowing where your audience spends their time.
✔️ B2B company? Focus on LinkedIn.
✔️ Retail or lifestyle brand? Facebook and Instagram are likely better bets.
✔️ Visual content? Pinterest or TikTok might be worth exploring.

The biggest mistake? Trying to be everywhere without a strategy—or worse, focusing on the platforms you like instead of the ones your customers actually use.

Just because a platform isn’t familiar to you doesn’t mean it’s not the right one for your audience.

Go where the people are. ��

#SocialMediaStrategy #KnowYourAudience #MarketingThatWorks #DigitalMarketing