Blog

Aug 26, 2025

National Women’s Equality Day

When I was starting out, I was often the only woman—
In my business classes in college
At my first job selling computers
Even as I climbed the corporate ladder

Yes, it was challenging (a lot of the time). And maybe I was a little oblivious—but I kept going.

Looking back, my biggest mistake was not seeking out mentors. They were there, but I didn’t take advantage of their experience or guidance.

Today, there are so many more opportunities for women—and one of the best changes is that women are actively helping to lift each other up. Call it equality. Call it progress. There are still challenges, but together, we’re stronger.

Here’s to raising each other higher.

May 29, 2025

Meeting in person over lunch with a client and friend, LaJoi, reminded the author of the unique value of face-to-face conversations. While they connect often virtually, sitting across the table allowed for deeper discussion, spontaneous idea-sharing, and stronger alignment. The experience highlighted that nothing replaces real, in-person connection.

Mar 14, 2025

During Women’s History Month, CPW-IE celebrated women’s impact and achievements by hosting Bailey Van Tassel, author of Kitchen Garden Living. She shared insights on her writing journey, publishing experience, and book promotion.

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.

Oct 29, 2024

Trade shows can be a game-changer for lead generation and brand awareness, but are you maximizing your ROI? In our latest Marketing Minute, we share strategies to boost your success before, during, and after the show. Watch now to turn your booth into a business powerhouse! #MarketingMinute #TradeShowROI #BusinessGrowth #MarketingStrategy

Oct 09, 2024

Corporate jargon frustrates employees and weakens communication, especially during challenging times. Using direct, plain language builds trust and fosters clearer, more effective communication.

Apr 18, 2024

Small talk can be challenging but is crucial for building connections.