Blog

Aug 20, 2025

Photography is more than an image—it’s a story, a feeling, a truth. In marketing, the right photo doesn’t just support the message; it is the message. On World Photography Day, we celebrate the power of visual storytelling to connect, inspire, and leave a lasting impact.

Aug 19, 2025

Your brand voice goes beyond a logo—it’s the tone, style, and personality that make your business recognizable. From professional authority to fast-paced precision, every company’s voice is unique and should consistently reflect who you are and connect with your audience.

Aug 13, 2025

On National Left Handers Day, this reflection celebrates the unique perspective of being left-handed—a trait that encourages adaptability, creative problem-solving, and thinking differently. Though only 10% of the population, lefties bring fresh ideas and unconventional approaches that make a big impact. Here’s to embracing difference and innovation.

Aug 12, 2025

Customer experience isn’t just about delivering work—it’s about how people feel after working with you. Through a real-life story from Kathleen, this post shows the difference between simply checking the box and truly connecting.

Jul 20, 2025

Energy changes everything—especially in marketing and communication. In this KMA Marketing Minute, Kathleen McEntee explains why it’s not just about what you say, but how you say it. From tone and pace to presence and delivery, your energy is what makes your message land. Whether you're pitching a client, building your brand, or simply trying to hold attention—energy is the difference-maker.

🎥 Watch now: “Energy Matters”
#KMAmarketingminutes #MarketingStrategy #BrandPresence #CommunicationTips

Jul 18, 2025

📱 Social Media Myth: You Must Be on Every Platform

Not true—and not strategic.

You don’t need to be everywhere. You need to be where your audience is.

Each platform serves a different purpose and attracts a different crowd. Your content, tone, and time are too valuable to waste shouting into empty rooms.

Jul 14, 2025

"OK is NOT OK" reminds us that in marketing, business, and communication, settling for average means getting ignored. In this week’s Marketing Minute, Kathleen McEntee shares how to break free from mediocrity, use tools like AI to enhance—not replace—your strengths, and deliver standout value by shifting your mindset.

Jul 08, 2025

Making your brand more human means going beyond promotion to share real, relevant content. Awareness events like UV Safety Month are opportunities to connect through shared experiences. By offering timely tips—like sun safety reminders—you show personality, build trust, and make your brand more relatable. It's about perspective, not just products.

Jul 07, 2025

In this #MarketingMinute, Kathleen McEntee emphasizes that in marketing, progress beats perfection. Keep moving forward by testing, adjusting, and maintaining momentum to achieve lasting success.