Blog

Apr 22, 2025

Earth Day is a time to reflect on protecting the planet through small yet impactful actions like reducing waste and conserving energy. In marketing, efficiency aligns with sustainability—digital marketing minimizes waste while fostering meaningful engagement. Highlighting Earth Day also boosts brand presence by showing audiences that your values align with global concerns. It’s an opportunity to do good for the environment, your audience, and your brand.

Apr 04, 2025

Emotional marketing in B2B isn’t about dramatic storytelling—it’s about being relatable. Behind every company is a person with goals and challenges. By speaking to their realities with authenticity and value, brands can build trust and connection. It’s not about sentimentality, but about being human, relevant, and real. #B2BMarketing #EmotionalConnection #RelatableBranding #MarketingWithHeart

Apr 01, 2025

Humor in marketing works best when it's intentional, aligned with your brand, and clear to your audience. On April Fools' Day, it's especially important to strike the right tone—fun is great, but trust and clarity matter most.

Feb 28, 2025

In marketing and business, first impressions are crucial. Whether online, in a meeting, or at an event, your brand's initial impact shapes how others perceive you.

Feb 25, 2025

In this Marketing Minute, Kathleen shares why video matters and the do’s and don’ts to ensure your content makes an impact.


🎥 Watch now and start creating videos that truly work!

Feb 13, 2025

B2B marketing in 2025 demands smarter strategies, not just more effort. Success will hinge on values-driven branding, AI-powered productivity, and first-party data for privacy. Social media will emphasize value over visibility, while retention and relationship marketing will drive long-term growth. Companies that focus on clarity, efficiency, and trust will thrive.

Nov 27, 2024

Smiling is a natural tool for building connections, rooted in our evolution to foster kindness. From in-person meetings to Zoom calls, a smile sets the tone for positive interactions. Even over the phone, smiling enhances how you're perceived. Simple yet powerful, it’s the ultimate connection booster.

Sep 30, 2024

In this Marketing Minute, explore how to expand your online presence beyond your website. Discover the broader scope of your digital footprint and its impact.

Sep 23, 2024

In this Marketing Minute, learn how to craft compelling content through stories, visuals, and messaging to engage your audience and grow your brand. #ContentCanvas