Blog

Aug 20, 2025

Photography is more than an image—it’s a story, a feeling, a truth. In marketing, the right photo doesn’t just support the message; it is the message. On World Photography Day, we celebrate the power of visual storytelling to connect, inspire, and leave a lasting impact.

Aug 05, 2025

A brand can spark emotion and nostalgia, but it takes more than a name or logo to stay relevant. Reflecting on Pan Am’s legacy and attempted revival, this piece explores how lasting brands must pair image with consistent, meaningful customer experience. A brand opens the door—but only experience keeps it open.

Jul 20, 2025

Energy changes everything—especially in marketing and communication. In this KMA Marketing Minute, Kathleen McEntee explains why it’s not just about what you say, but how you say it. From tone and pace to presence and delivery, your energy is what makes your message land. Whether you're pitching a client, building your brand, or simply trying to hold attention—energy is the difference-maker.

🎥 Watch now: “Energy Matters”
#KMAmarketingminutes #MarketingStrategy #BrandPresence #CommunicationTips

Jul 19, 2025

Yes, National Lipstick Day is real—and a fun reminder that personal style can be a powerful part of your brand. For me, lipstick isn’t just a beauty habit—it’s my signature. We all have something that sets us apart. What’s yours?

#NationalLipstickDay #PersonalBrand #MarketingMatters #BrandYou

Jul 08, 2025

Making your brand more human means going beyond promotion to share real, relevant content. Awareness events like UV Safety Month are opportunities to connect through shared experiences. By offering timely tips—like sun safety reminders—you show personality, build trust, and make your brand more relatable. It's about perspective, not just products.

Jun 02, 2025

With decades of marketing experience, I’ve led strategy, executed campaigns, built brands, launched websites and eBooks, and tracked ROI

Apr 22, 2025

Earth Day is a time to reflect on protecting the planet through small yet impactful actions like reducing waste and conserving energy. In marketing, efficiency aligns with sustainability—digital marketing minimizes waste while fostering meaningful engagement. Highlighting Earth Day also boosts brand presence by showing audiences that your values align with global concerns. It’s an opportunity to do good for the environment, your audience, and your brand.

Apr 04, 2025

Emotional marketing in B2B isn’t about dramatic storytelling—it’s about being relatable. Behind every company is a person with goals and challenges. By speaking to their realities with authenticity and value, brands can build trust and connection. It’s not about sentimentality, but about being human, relevant, and real. #B2BMarketing #EmotionalConnection #RelatableBranding #MarketingWithHeart

Apr 01, 2025

Humor in marketing works best when it's intentional, aligned with your brand, and clear to your audience. On April Fools' Day, it's especially important to strike the right tone—fun is great, but trust and clarity matter most.