Blog

Apr 10, 2025

Professionalism matters in every client interaction. Two vendor experiences highlighted key lessons: always come prepared, respect the client’s time, and show up ready. While life happens, maintaining professionalism builds trust and credibility. Small details make a big impact. #Professionalism #ClientExperience #SalesTips #BusinessEtiquette

Mar 26, 2025

YouTube has revolutionized content consumption over the past 20 years, evolving from a simple video-sharing platform to a global communication powerhouse. Video now dominates marketing, education, and business, making content creation more accessible than ever. As technology advances, the future may bring AI-driven content, interactive videos, or even holographic storytelling. What’s next for video?

Mar 17, 2025

Happy St. Patrick’s Day!

My great-grandparents came over from Ireland, and while I love all things Irish, I’m American through and through. But let’s be honest—you can still tell I’m Irish. I’m direct, to the point and maybe just a little bit of a leprechaun. ☘️

Today is about roots, heritage and the experiences that shape us.

Sláinte!

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.

Feb 25, 2025

In this Marketing Minute, Kathleen shares why video matters and the do’s and don’ts to ensure your content makes an impact.


🎥 Watch now and start creating videos that truly work!

Feb 11, 2025

In today’s digital-first landscape, direct mail remains a powerful marketing tool. Unlike easily ignored emails, a thoughtfully designed mailer captures attention, feels personal, and leaves a lasting impact. In this Marketing Minute, Kathleen explains how businesses can leverage direct mail to stand out, build trust, and inspire action. Key points include why direct mail is effective in a crowded digital space, how to make it impactful, and the importance of precise targeting.

Feb 05, 2025

🚨 Crisis Control: Be Ready Before It Happens 🛠️

Every business faces crises, but preparation is crucial. In this Marketing Minute, we discuss the importance of having a crisis management strategy and effective communication during tough times. Learn how to define roles, craft the right messages, and protect your brand to maintain trust. Watch now to discover how to manage challenges with confidence!

Jan 22, 2025

This piece emphasizes the importance of a strong online presence in today’s digital landscape. It covers key elements like your website, social media, and local listings, highlighting how visibility online is crucial for attracting and connecting with customers. The message stresses that without a strong online presence, your business risks being overlooked, and offers tips for becoming the go-to choice in your market.

Jan 16, 2025

Today is #GetToKnowYourCustomersDay!

Knowing your audience is the cornerstone of effective marketing. While the principle remains timeless, the methods evolve with shifting digital landscapes and social media algorithms.
Whether through social listening tools or personalized interactions, the goal is always the same: to understand and meet your customers' needs.
How are you connecting with your customers today—and every day? Share your insights and strategies!
#CustomerEngagement #MarketingTips #KnowYourAudience