Blog

Jul 19, 2025

Yes, National Lipstick Day is real—and a fun reminder that personal style can be a powerful part of your brand. For me, lipstick isn’t just a beauty habit—it’s my signature. We all have something that sets us apart. What’s yours?

#NationalLipstickDay #PersonalBrand #MarketingMatters #BrandYou

Jul 18, 2025

📱 Social Media Myth: You Must Be on Every Platform

Not true—and not strategic.

You don’t need to be everywhere. You need to be where your audience is.

Each platform serves a different purpose and attracts a different crowd. Your content, tone, and time are too valuable to waste shouting into empty rooms.

Jul 16, 2025

Marketing is more than promotion—it starts with strategy. This When Smart Business Matters post explains the updated 5 P’s of marketing and why getting the foundation right is key before diving into tactics.

Jul 09, 2025

Great leaders don’t have all the answers—they create environments where growth happens. In the latest When Smart Business Matters, discover what strong, balanced leadership really looks like and how to recognize when something’s off.

Jul 08, 2025

Making your brand more human means going beyond promotion to share real, relevant content. Awareness events like UV Safety Month are opportunities to connect through shared experiences. By offering timely tips—like sun safety reminders—you show personality, build trust, and make your brand more relatable. It's about perspective, not just products.

Jul 07, 2025

In this #MarketingMinute, Kathleen McEntee emphasizes that in marketing, progress beats perfection. Keep moving forward by testing, adjusting, and maintaining momentum to achieve lasting success.

Jul 04, 2025

This Independence Day, we honor the freedoms that fuel expression, connection, and business growth. Wishing everyone a safe, reflective, and joyful July 4th—complete with gratitude and a few fireworks.

Jul 02, 2025

Meetings are everywhere—but are they effective? This week on When Smart Business Matters, we explore how to turn time-consuming meetings into productive sessions that drive real action for your team, your clients, and your business.

Jul 01, 2025

At the year’s midpoint, it’s time to pause and reflect on your goals, progress, and what’s working. A mid-year review isn’t about starting over—it’s about making intentional adjustments. Small, strategic shifts now can lead to big results by year-end.