Blog

Jul 20, 2025

Energy changes everything—especially in marketing and communication. In this KMA Marketing Minute, Kathleen McEntee explains why it’s not just about what you say, but how you say it. From tone and pace to presence and delivery, your energy is what makes your message land. Whether you're pitching a client, building your brand, or simply trying to hold attention—energy is the difference-maker.

🎥 Watch now: “Energy Matters”
#KMAmarketingminutes #MarketingStrategy #BrandPresence #CommunicationTips

Jul 19, 2025

Yes, National Lipstick Day is real—and a fun reminder that personal style can be a powerful part of your brand. For me, lipstick isn’t just a beauty habit—it’s my signature. We all have something that sets us apart. What’s yours?

#NationalLipstickDay #PersonalBrand #MarketingMatters #BrandYou

Jul 18, 2025

📱 Social Media Myth: You Must Be on Every Platform

Not true—and not strategic.

You don’t need to be everywhere. You need to be where your audience is.

Each platform serves a different purpose and attracts a different crowd. Your content, tone, and time are too valuable to waste shouting into empty rooms.

Jul 16, 2025

Marketing is more than promotion—it starts with strategy. This When Smart Business Matters post explains the updated 5 P’s of marketing and why getting the foundation right is key before diving into tactics.

Jul 14, 2025

"OK is NOT OK" reminds us that in marketing, business, and communication, settling for average means getting ignored. In this week’s Marketing Minute, Kathleen McEntee shares how to break free from mediocrity, use tools like AI to enhance—not replace—your strengths, and deliver standout value by shifting your mindset.

Jul 09, 2025

Great leaders don’t have all the answers—they create environments where growth happens. In the latest When Smart Business Matters, discover what strong, balanced leadership really looks like and how to recognize when something’s off.

Jul 08, 2025

Making your brand more human means going beyond promotion to share real, relevant content. Awareness events like UV Safety Month are opportunities to connect through shared experiences. By offering timely tips—like sun safety reminders—you show personality, build trust, and make your brand more relatable. It's about perspective, not just products.

Jul 07, 2025

In this #MarketingMinute, Kathleen McEntee emphasizes that in marketing, progress beats perfection. Keep moving forward by testing, adjusting, and maintaining momentum to achieve lasting success.

Jul 04, 2025

This Independence Day, we honor the freedoms that fuel expression, connection, and business growth. Wishing everyone a safe, reflective, and joyful July 4th—complete with gratitude and a few fireworks.