Blog

Jul 14, 2025

"OK is NOT OK" reminds us that in marketing, business, and communication, settling for average means getting ignored. In this week’s Marketing Minute, Kathleen McEntee shares how to break free from mediocrity, use tools like AI to enhance—not replace—your strengths, and deliver standout value by shifting your mindset.

Jul 09, 2025

Great leaders don’t have all the answers—they create environments where growth happens. In the latest When Smart Business Matters, discover what strong, balanced leadership really looks like and how to recognize when something’s off.

Jul 08, 2025

Making your brand more human means going beyond promotion to share real, relevant content. Awareness events like UV Safety Month are opportunities to connect through shared experiences. By offering timely tips—like sun safety reminders—you show personality, build trust, and make your brand more relatable. It's about perspective, not just products.

Jul 07, 2025

In this #MarketingMinute, Kathleen McEntee emphasizes that in marketing, progress beats perfection. Keep moving forward by testing, adjusting, and maintaining momentum to achieve lasting success.

Jul 04, 2025

This Independence Day, we honor the freedoms that fuel expression, connection, and business growth. Wishing everyone a safe, reflective, and joyful July 4th—complete with gratitude and a few fireworks.

Jul 02, 2025

Meetings are everywhere—but are they effective? This week on When Smart Business Matters, we explore how to turn time-consuming meetings into productive sessions that drive real action for your team, your clients, and your business.

Jul 01, 2025

At the year’s midpoint, it’s time to pause and reflect on your goals, progress, and what’s working. A mid-year review isn’t about starting over—it’s about making intentional adjustments. Small, strategic shifts now can lead to big results by year-end.

Jun 30, 2025

Happy World Social Media Day! From the launch of SixDegrees in 1997 to today’s ever-evolving platforms, social media has transformed how we connect, communicate, and market. While the tools may change, the heart of it remains the same: meaningful engagement and connection. Here's to the strategy behind the scroll.

#WorldSocialMediaDay #ConnectionMatters

Jun 25, 2025

Customer service isn’t just a nicety—it’s a growth strategy. In this latest When Smart Business Matters post, discover practical tips to elevate your customer experience, from better listening to effective follow-up. Especially valuable for B2B companies looking to stand out and build lasting client relationships.

#SmartBusiness #CustomerExperience #ClientSuccess