Blog

Feb 19, 2025

Email marketing is alive and thriving—but competition is fierce! Learn key strategies to boost open rates, craft compelling subject lines, and create clear, action-driven messages that get results. Watch now for expert tips! #MarketingMinute #EmailMarketing

Feb 16, 2025

Innovation thrives on curiosity, exploration, and fresh perspectives. Big ideas open unexpected doors, especially in marketing, where creativity drives connections and business growth. By thinking differently and pushing boundaries, we unlock new opportunities and shape the future. #InnovationDay #MarketingMagic #ThinkDifferent

Feb 13, 2025

B2B marketing in 2025 demands smarter strategies, not just more effort. Success will hinge on values-driven branding, AI-powered productivity, and first-party data for privacy. Social media will emphasize value over visibility, while retention and relationship marketing will drive long-term growth. Companies that focus on clarity, efficiency, and trust will thrive.

Feb 11, 2025

In today’s digital-first landscape, direct mail remains a powerful marketing tool. Unlike easily ignored emails, a thoughtfully designed mailer captures attention, feels personal, and leaves a lasting impact. In this Marketing Minute, Kathleen explains how businesses can leverage direct mail to stand out, build trust, and inspire action. Key points include why direct mail is effective in a crowded digital space, how to make it impactful, and the importance of precise targeting.

Feb 05, 2025

🚨 Crisis Control: Be Ready Before It Happens 🛠️

Every business faces crises, but preparation is crucial. In this Marketing Minute, we discuss the importance of having a crisis management strategy and effective communication during tough times. Learn how to define roles, craft the right messages, and protect your brand to maintain trust. Watch now to discover how to manage challenges with confidence!

Feb 01, 2025

Executive Presence has evolved over time, but its core remains the same. Strong leaders must demonstrate gravitas, effective communication, and a professional appearance to inspire and influence others. Much like a strong marketing strategy, Executive Presence is about consistency, clarity, and making a lasting impact.

Jan 31, 2025

Sometimes, flipping the script brings fresh insights! In marketing, working backward from the customer’s response or reversing usual strategies can spark innovation. How can a new perspective enhance your impact? #BackwardsDay #CreativeThinking #MarketingPerspective

Jan 30, 2025

Effective marketing isn't about boasting about your business; it's about understanding and meeting your customers' true needs. This "Marketing Minute" emphasizes the importance of focusing on the customer experience rather than self-promotion. Success comes from addressing customer feelings, solving their problems, and shaping their perception of your brand. By putting the customer first, your brand can leave a lasting impression and achieve success.

#MarketingMinute #CustomerExperience #CustomerFirst #ExperienceMatters #MarketingTips

Jan 30, 2025

Data Privacy Day highlights the responsibility of marketers to collect and protect data ethically while reinforcing the importance of privacy in building trust. With data breaches on the rise, both companies and consumers must take action—businesses by safeguarding information and individuals by using strong, unique passwords. Together, we can create a safer digital environment through ethical practices and respect for privacy.