Blog

Jun 30, 2025

Happy World Social Media Day! From the launch of SixDegrees in 1997 to today’s ever-evolving platforms, social media has transformed how we connect, communicate, and market. While the tools may change, the heart of it remains the same: meaningful engagement and connection. Here's to the strategy behind the scroll.

#WorldSocialMediaDay #ConnectionMatters

Jun 25, 2025

Customer service isn’t just a nicety—it’s a growth strategy. In this latest When Smart Business Matters post, discover practical tips to elevate your customer experience, from better listening to effective follow-up. Especially valuable for B2B companies looking to stand out and build lasting client relationships.

#SmartBusiness #CustomerExperience #ClientSuccess

Jun 21, 2025

Happy National Selfie Day! 📸 Selfies aren’t just fun—they’re powerful snapshots of connection. Whether with friends or at events, they capture real moments that add authenticity and personality to your story. In marketing, visuals like selfies help bring energy to your brand. Fun fact: the term “selfie” was first used by an Aussie on Flickr in 2004. Here’s to capturing the moments that matter! #SelfieDay #MarketingMoments

Jun 20, 2025

Happy Summer Solstice! As the longest day of the year signals the start of summer, it’s the perfect moment to pause, reflect, and reset. In business and marketing, this season offers a chance to refresh messaging, reconnect with your audience, and plan with renewed creativity. Here's to making the most of the light and energy ahead. 🌞 #SummerSolstice #MarketingRefresh #CreativeEnergy

Jun 16, 2025

Kathleen McEntee joined Lisa Anderson on the Professionals of the Inland Empire (PIE) podcast, hosted by John Tulac, to discuss key topics like marketing, supply chain, leadership, and business growth. The episode highlights real conversations and insights from experienced professionals aimed at helping others succeed.

#Leadership #MarketingStrategy #BusinessGrowth #ProfessionalsOfTheInlandEmpire #InlandEmpire

Jun 15, 2025

My dad was a warm, hardworking WWII vet and traveling salesman who deeply supported me. As we grew closer in his retirement, our Friday lunches and Christmas tree traditions became cherished moments. Though he passed too soon, his influence remains strong. On Father’s Day, I honor him and all father figures who help us grow.

Jun 14, 2025

The American flag symbolizes more than its design—it embodies the ideals, values, and resilience of the nation, honoring the sacrifices of those who defended our freedoms. Today, we pause to reflect on the deeper meaning and personal significance of the Stars and Stripes.

Jun 14, 2025

Today is National Blood Donor Day, a reminder to thank those who donate blood and save lives. One donation can help up to four people. Inspired by this, I’m reaching out to my local blood bank, LifeStream, and encourage others to do the same—because generosity starts with showing up.

Jun 13, 2025

Writing proposals is a necessary part of business—but often a time-wasting one when they don’t lead to results. In today’s fast-paced, distraction-heavy world, effective proposals must be clear, concise, and compelling. Instead of overwhelming with detail or slipping into sales mode, focus on just enough relevant information to connect and convert. Whether replying to an RFP or following a meeting, this article shares seven practical tips to help you craft proposals that actually win business.