Blog

May 29, 2025

Meeting in person over lunch with a client and friend, LaJoi, reminded the author of the unique value of face-to-face conversations. While they connect often virtually, sitting across the table allowed for deeper discussion, spontaneous idea-sharing, and stronger alignment. The experience highlighted that nothing replaces real, in-person connection.

May 27, 2025

Celebrating 20 years in business, the company reflects on the dramatic evolution of marketing since 2005—from the rise of social media and AI to faster, more efficient strategies. Despite the changes, core principles remain: authentic communication, meaningful conversations, and creative, honest storytelling. The company thanks its clients and partners for being part of the journey and looks forward to the future. #20YearsStrong #KMAat20 #MarketingEvolution #BusinessAnniversary #StillMakingItMatter

May 26, 2025

As we celebrate the start of summer, Memorial Day reminds us to honor the brave men and women who gave their lives in service. Their sacrifice is the foundation of our freedom, and their legacy lives on every day.

May 05, 2025

In this #MarketingMinute, Kathleen McEntee emphasizes that rehearsing just the opening and closing of a presentation can significantly boost your impact. She explains that confidence stems from preparation, not chance, and that a strong start and finish can reshape how you're perceived—without the need to overthink everything.

Key takeaway: Focus on rehearsing your open and close to make a lasting impression.

Apr 23, 2025

National Tea Day is a celebration of tea as more than just a beverage—it's a lifestyle. It’s also an excellent opportunity for brands, from tea companies to cafés, to connect with their audience. By encouraging conversations about favorite teas, sharing personal stories, highlighting rituals, and inviting engagement, businesses can build authentic connections. Marketing isn’t solely about selling; it’s about fostering real relationships. So, let’s raise a cup and enjoy the occasion!

Apr 22, 2025

Earth Day is a time to reflect on protecting the planet through small yet impactful actions like reducing waste and conserving energy. In marketing, efficiency aligns with sustainability—digital marketing minimizes waste while fostering meaningful engagement. Highlighting Earth Day also boosts brand presence by showing audiences that your values align with global concerns. It’s an opportunity to do good for the environment, your audience, and your brand.

Apr 21, 2025

YouTube is 20—and still dominating as a marketing platform. In this #MarketingMinute, Kathleen McEntee shares how YouTube’s growth has transformed marketing strategy and why video remains essential for brand success. Watch now for quick insights. #YouTubeMarketing #VideoStrategy #MarketingTips

Apr 18, 2025

A client, previously too busy to focus on marketing, experienced a slowdown in business and sought help. The initial focus on social media rekindled old connections and secured orders. Now, the strategy involves audience growth through simple, personal outreach, like inviting customers via email to follow on social media and join a quarterly newsletter. No complex tactics—just straightforward steps to reconnect and stay relevant, proving that starting with the basics can yield powerful results.

Apr 17, 2025

Not every social media platform fits every business, and that's perfectly fine. The key is understanding where your audience spends their time. For example, LinkedIn suits B2B companies, while Facebook and Instagram work well for retail or lifestyle brands. Visual content thrives on platforms like Pinterest or TikTok. The critical mistake to avoid? Trying to be everywhere or focusing on platforms you personally prefer, rather than those your customers use. Instead, prioritize the right platforms for your target audience and go where they are. 🎯