Blog

Mar 22, 2025

Celebrating Women's History Month reminds us that courage is not about avoiding challenges but facing them head-on. True leaders stand firm in the face of adversity, viewing challenges as opportunities for growth.

Mar 20, 2025

Spring brings fresh energy and new beginnings, making it the perfect time to refresh your marketing strategy. Reevaluate your messaging, revamp campaigns, and reignite engagement to align with your goals. Now is the time to breathe new life into your brand and embrace growth opportunities.

Mar 17, 2025

Happy St. Patrick’s Day!

My great-grandparents came over from Ireland, and while I love all things Irish, I’m American through and through. But let’s be honest—you can still tell I’m Irish. I’m direct, to the point and maybe just a little bit of a leprechaun. ☘️

Today is about roots, heritage and the experiences that shape us.

Sláinte!

Mar 14, 2025

During Women’s History Month, CPW-IE celebrated women’s impact and achievements by hosting Bailey Van Tassel, author of Kitchen Garden Living. She shared insights on her writing journey, publishing experience, and book promotion.

Mar 04, 2025

Grammar is essential in marketing, content writing, and public relations to maintain clarity, credibility, and impact.

Feb 28, 2025

In marketing and business, first impressions are crucial. Whether online, in a meeting, or at an event, your brand's initial impact shapes how others perceive you.

Feb 27, 2025

Follow-up isn't just for sales; it's a crucial aspect of communication and respect. While marketing and sales overlap in relationship-building, timely follow-up is key to showing interest and professionalism.

Feb 22, 2025

Multitasking may seem impressive, but science shows that focusing on one task at a time leads to better productivity.

Feb 21, 2025

A successful product or service launch requires fully prepared marketing assets. While working with a client, we discovered key elements were missing, from clear messaging to high-quality visuals.