Blog

Feb 21, 2025

A successful product or service launch requires fully prepared marketing assets. While working with a client, we discovered key elements were missing, from clear messaging to high-quality visuals.

Feb 13, 2025

B2B marketing in 2025 demands smarter strategies, not just more effort. Success will hinge on values-driven branding, AI-powered productivity, and first-party data for privacy. Social media will emphasize value over visibility, while retention and relationship marketing will drive long-term growth. Companies that focus on clarity, efficiency, and trust will thrive.

Feb 11, 2025

In today’s digital-first landscape, direct mail remains a powerful marketing tool. Unlike easily ignored emails, a thoughtfully designed mailer captures attention, feels personal, and leaves a lasting impact. In this Marketing Minute, Kathleen explains how businesses can leverage direct mail to stand out, build trust, and inspire action. Key points include why direct mail is effective in a crowded digital space, how to make it impactful, and the importance of precise targeting.

Feb 05, 2025

🚨 Crisis Control: Be Ready Before It Happens 🛠️

Every business faces crises, but preparation is crucial. In this Marketing Minute, we discuss the importance of having a crisis management strategy and effective communication during tough times. Learn how to define roles, craft the right messages, and protect your brand to maintain trust. Watch now to discover how to manage challenges with confidence!

Jan 31, 2025

Sometimes, flipping the script brings fresh insights! In marketing, working backward from the customer’s response or reversing usual strategies can spark innovation. How can a new perspective enhance your impact? #BackwardsDay #CreativeThinking #MarketingPerspective

Jan 22, 2025

This piece emphasizes the importance of a strong online presence in today’s digital landscape. It covers key elements like your website, social media, and local listings, highlighting how visibility online is crucial for attracting and connecting with customers. The message stresses that without a strong online presence, your business risks being overlooked, and offers tips for becoming the go-to choice in your market.

Jan 16, 2025

Today is #GetToKnowYourCustomersDay!

Knowing your audience is the cornerstone of effective marketing. While the principle remains timeless, the methods evolve with shifting digital landscapes and social media algorithms.
Whether through social listening tools or personalized interactions, the goal is always the same: to understand and meet your customers' needs.
How are you connecting with your customers today—and every day? Share your insights and strategies!
#CustomerEngagement #MarketingTips #KnowYourAudience

Jan 15, 2025

This piece emphasizes the value of repurposing existing content to save time, increase efficiency, and expand reach. By transforming blogs, videos, and posts into fresh, engaging formats, marketers can maximize their efforts and connect with new audiences across platforms. It highlights repurposing as a powerful strategy to keep marketing efforts impactful and sustainable.

Jan 10, 2025

Brown exudes sophistication and earthy refinement, making it versatile across branding and design. Whether paired with minimalist or richly decorative styles, Mocha Mousse creates a strong foundation for creative expression.

What does "Mocha Mousse" inspire in you? For us, it’s a balance of subtlety and strength, offering endless possibilities.

#Pantone #ColoroftheYear2025 #MochaMousse #ColorPsychology #BrandingStrategy