Stop Twisting Your Sentences into Pretzels

Sometimes in an effort to sound sophisticated, sentences end up… well, tangled. The message gets lost in extra words, fancy jargon or overcomplication.

Example:
At such time as our marketing team completes the comprehensive review of all promotional initiatives, the development of the updated campaign will commence in earnest.

Better:
Once our marketing team reviews the promotions, we’ll start the updated campaign.

Simple doesn’t mean sloppy—it means clear. And clarity builds trust.