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January 10, 2024

Merriam-Webster announces its Word of the Year

Merriam-Webster announces its Word of the Year. For 2023, the spotlight is on "authentic." This choice speaks volumes about the current mindset and what people are seeking in virtually every aspect of life. "Authentic" experienced a surge in lookups this year, a trend propelled by discussions surrounding AI, celebrity culture, personal identity, and the nature of social media. In a world where branding, social media presence, and public perception are more scrutinized than ever, authenticity has become a golden standard – a sought-after quality for brands, influencers, and celebrities. What's your take on "authentic" being the word of the year? How do you see it shaping conversations and expectations in our society?

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