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January 05, 2024

Pantone’s “Color of the Year” - A Masterclass in Color Psychology

Pantone's "Color of the Year" - A Masterclass in Color Psychology Each year, Pantone's "Color of the Year" not only sets trends but also serves as a fascinating lesson in the power of color psychology in branding. This choice is more than a mere aesthetic decision; it's a deep dive into how colors influence our perceptions and emotions. 2024's color, "Peach Fuzz" (PANTONE 13-1023), is a prime example. Pantone describes it as "a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul," reflecting a desire for self and communal nurture. This choice is insightful, tapping into current societal moods and needs. In branding, a color like "Peach Fuzz" can convey warmth, comfort, and a soothing presence - qualities that can deeply resonate with audiences in today's world. What does "Peach Fuzz" evoke for you? For us, it's a reminder of the subtle yet powerful role of color in shaping brand identity and emotional connection.

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