OK is NOT OK.

OK is NOT OK.

In marketing, business, and communication—“just OK” is the fast track to being overlooked.

You don’t stand out by doing what’s expected. You stand out by delivering value and using tools (like AI) to elevate—not replace—what makes you great.

In this week’s Marketing Minute, Kathleen McEntee shares how to shift your mindset and avoid the OK trap.

�� Watch now: OK is NOT OK

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