February 15, 2022
This month we’re profiling Kathleen McEntee. Contact Kathleen.
Kathleen McEntee is the founder and president of Kathleen McEntee and Associates, Ltd., a full service marketing firm that provides support to privately-held businesses.
Kathleen is best known for her ability to quickly understand a business, listen to business needs, and develop a plan that focuses on the customer experience. Her firm provides more than simple marketing ideas and tactics. They provide broad expertise in looking at and managing the targets, touchpoints, and tactics that go into the entire customer experience.
What is the one thing that most differentiates you from others in your field?
I am really good at understanding our customers—who they are and what they do. And I can pretty quickly identify what makes them different in their market. Sometimes, what they think is a difference is really not. Still, other times they overlook something very important. Many do know their differentiators. They just have a difficult time articulating them. That's where I come in. We work to craft a message that is understandable and reflects the organization. Once we have their message, we connect all the marketing dots (social media, website, PR, etc.) to ensure the same message and company identity across all platforms.
What is something you've learned about business that you would have liked your younger self to know?
Networking is essential. Early in my career (in corporate America), I thought that all the hobnobbing and golf games were pretty ridiculous. While a lot of the back-slapping and entertaining went overboard, especially when the only sphere was customers, I thought it was using people. I didn't understand the importance of having a wide network. While I was always personable and had great relationships, I didn't really cast my net very wide. So, when I went off on my own, my circle was pretty limited. It took years for me to establish solid connections.
What do you find most valuable about SAC?
SAC allows me to jump off the day-to-day merry-go-round to look at how I am working 'on' and 'for' the business. I like the perspective that others bring. We don't have to be in the same lane to learn from each other.
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