This season, think about purchasing small gifts for potential customers as well as for your regular customers. A small gift to a prospective client will help keep you in mind for future projects in the New Year. If this is a customer’s busy time, treat the staff to breakfast, lunch, or dinner, and deliver it in person. One sales representative often made the rounds during the Christmas season bearing Chinese take-out to treat store and office employees who were too busy to go out for lunch. He also pitched in to help them sell their merchandise, no matter who supplied it. Having already made his sales for the season, he had time to visit his customers and deliver two gifts they could really use: food and help! You can believe he was one of the first sales representatives to be considered when it came time to restock.
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